Spam, viruses, pop ups

Spamming remains economically viable because advertisers have no operating costs beyond the management of their mailing lists, and it is difficult to hold senders accountable for their mass mailings. Because the barrier to entry is so low, spammers are numerous, and the volume of unsolicited mail has become very high. In the year 2011, the estimated figure for spam messages is around seven trillion. The costs, such as lost productivity and fraud, are borne by the public and by Internet service providers, which have been forced to add extra capacity to cope with the deluge. Spamming has been the subject of legislation in many jurisdictions.

Full page pop ups are becoming more common, where people don't know how to exit the pop up encouraging them to leave the site they were visiting, if this was for a sale, it then brings down the numbers of people buying online. Also pop ups can put people off putting their details in online thinking if someone can get this to come up then they could be able to find the baking details etc. Overall spam pop ups and viruses are a very negative effect for the online shopping and advertising as any could be false or a trick. 

Online advertising

Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising,advertising networks and e-mail marketing, including e-mail spam. Many of these types of ads are delivered by an Ad server.

One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.

Another benefit is the efficiency of advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords, Yahoo! Search Marketing and Google AdSense enable ads to be shown on relevant web pages or alongside search result

The internet has become an ongoing emerging source that tends to expand more and more. The growth of this particular medium attracts the attention of advertisers as a more productive source to bring in consumers.

A clear advantage consumers have with online advertisement is the control they have over the product, choosing whether to check it out or not.

Online advertisements may also offer various forms of animation. In its most common use, the term "online advertising" comprises all sorts of banner, e-mail, in-game, and keyword advertising, on platforms such as Facebook, Twitter, or Myspace has received increased relevance. Web-related advertising has a variety of sites to publicize and reach a niche audience to focus its attention to a specific group. Research has proven that online advertising has given results and is a growing business revenue. For the year 2012, Jupiter research predicted $34.5 billion in US online advertising spending.

ipad

'When Steve Jobs ended years of speculation in 2010 by announcing the iPad tablet device, he helped launch a new era in computer hardware. Though tablet PCs have been around for years, the iPad was the first device to use the form factor successfully in the consumer market. And Apple's success benefitted other companies as well as tech enthusiasts looked for alternatives to Apple's approach.'

A quote from an article on the website How Stuff Works, the article talks about the high expectations for the ipad where not quite what the public where expecting. http://computer.howstuffworks.com/tablets/tablet.htm

The Internet in 2010

The internet was invented 40 years ago, the Internet is now straining under mass virus attacks, multimedia content and new mobile applications. There are many views about how to fix the Internet's architecture, but there's widespread agreement about many aspects of the future Internet. 

Today's Internet has 1.7 billion users, according to Internet World Stats. This compares with a world population of 6.7 billion people. There's no doubt more people will have Internet access by 2020. Indeed, the National Science Foundation predicts that the Internet will have nearly 5 billion users by then. So scaling continues to be an issue for any future Internet architecture.

The internet has been the biggest advantage towards advertising in the last few years, mostly by the growth population on Facebook, with them developing the site to hold flash advertisements 

Brief

Task 1: Journal/Progress File

This is intended to promote reflection and the recording and analysis of concepts, methodologies, and the development of subject-specific vocabulary. The Journal will be maintained throughout the module.

Background:

In this part of the task you will expand your knowledge and understanding of the cultural history which informs current thought and debate towards art and design: putting more ‘flesh and bones’ onto the Modernist/Post-Modernist debate. You will be given the opportunity to develop skills in critical analysis, research methodology (including evaluation of your findings) and formulating, developing and presenting a coherent argument.

Brief:

You are to extend last years Journal by researching, recording and reporting on the context of ‘NOW’ in terms of visual communication and culture (with emphasis on your chosen pathway – Graphic Design).

You will need to consider the implications of:

·       The Internet in 2010 – advertising, websites, blogs, etc

·       Social networking sites – Facebook, Myspace, Twitter, etc

·       Thecultural & socio-political climate (post 9/11, post-Recession/credit-crunch, post-consumerism, etc

·       Altermodernism/Ultramodernism

·       Other modern technological advances – eg mobile phones, etc

You will be given help and instruction in how to improve your research and presentation skills and techniques throughout the Module.